Instagram just dropped a bomb yesterday launching their new “Instagram Stories”. This feature is very similar (almost identical) to the very popular app Snapchat, and of course it has broke the internet with people giving their two cents on the new feature.
I figured I would add to uproar and write my experience and opinion on the new feature.
The idea behind Instagram stories is that it allows you to create a slideshow of photos and / or videos that will disappear after 24 hours.
Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.
With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. – via Instagram Blog
The new feature that rolled yet yesterday has many people asking, “is Instagram stories going to destruction of Snapchat?”
In my opinion, the feature is sort of odd to me and is a little off-brand. Not to long ago, Facebook offered to purchase Snapchat for a whopping $3 Billon in late 2013 / early 2014. The offer seemed crazy at the time to turn down. However, Snapchat’s Co-founder and CEO Evan Spiegel stuck to his guns. (which would be hard for anyone to do for that much money!) It just shows how much he believed in his product.
Fast forward to 2015, Snapchats user base and age group grows in numbers and is now valued at $10 billon.
That brings us to 2016. Snapchat now has 150 million people using the service each day, which surpasses Twitters.
Its hard not to argue that Facebook has been looking to acquire Snapchat and its technology for quite sometime now. As for dropping a feature so similar to Snapchats whole design is of one that will be sure to disrupt Snapchat’s marketing strategy.
Below are my thoughts and experiences using the feature after 24 hours of launch:
- The feature is set up weird on your newsfeed. If you follow many people, the horizontal scrolling effect to view stories is cumbersome.
- I am surprised that the feature doesn’t also reside on each users “wall”, which makes it difficult to find the latest “stories” from a particular user.
- I would say 80% of the stories right now are people expressing their confusion on why this feature is available on Instagram. They are calling it “InstaSnap”
- Part of the 80% of people confused also are taking the opportunity to promote their Snapchat username and or Snapcode.
So far, this has been my experience testing the new Instagram Stories feature. I am sure they will continue to refine the feature and I am curious to see how it affects Snapchats current user base and business model.
Have you had a chance to check out the new feature? Share your thoughts and experience below. I would love to hear your opinion on the latest feature.