I created this website because I feel there is so many tools out there that racers can use to grab the attention of sponsors (i.e. Facebook. Instagram, Twitter, YouTube, Personal Website, Etc.) but nobody and/or nowhere to teach them how to use them to their advantage.
My name is Jeff M. Vanasdal. I used to be a racer just like you, but these days I work on the media and marketing side of things. I own a web design and marketing business called Santor Design Co. and I get to work with many companies day to day. Through my business and racing I have learned what company owners (and the media) look for when sponsoring racers.
There is a particular set of skills and behaviors that I have noticed that get you sponsored, and it’s not always about results. It’s about how you represent yourself and the brands that sponsor you. I created this site to teach others this particular set of skills and behaviors that will get you noticed even if you don’t Top the Podium in the real world.